But ultimately, in the long run, if you as a content creator don’t have a direct relationship, you won’t survive.”Īnd that brings him to perhaps Flipboard’s closest rival, Apple News. Maybe they’ll make some money and drive awareness in the short term. “It is vital that platforms aren’t weakening publishers. It lets publishers own that audience relationship, and app analytics is built to help them grow that audience. It doesn’t host their content like Facebook did with native video. Flipboard drives all its traffic to the publishers. With the dissolution of the third-party cookie, publishers want to own their audiences and provide advertisers with deeper insights. “They have the same tools as the New York Times,” he says. Others, such as REI, have a lot of content to share and approach it more like a publisher. Advertisers like Microsoft serve display ads to a tech-savvy, engaged audience. Do you really want to be running a campaign when democracy is falling apart?”īut even in the week following the inauguration, McCue saw advertisers jump back into action. “There wasn’t really a lot of long term planning, even in January. On the engagement front, it was a big year, but Flipboard was supposed to strike a profit in 2020. We have user voices, but they’re quality, respectful and educational.” You don’t see fake news or toxic views on Flipboard. ”A significant amount of learning that happened in 2020 and many are now a lot smarter. McCue notes that hard news and interest-led content both spiked.
Meanwhile, we had to adapt to the small things, like working from and staying at home.
The news felt bigger, with the pandemic, racial violence and political turmoil shook our foundations. This combination has made it the fourth-highest traffic driver for publishers on mobile and tablets.Īs it was for many, 2020 was a year of record engagement. An internal team also amplifies the day's best stuff.
Content from 4,000 publishers is organized across 30,000 topics. Engagementįlipboard boasts more than 100 million monthly users, many of whom use it as a trusted news portal. But while the app kept doing what it always did, the world around it changed.
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